Far beyond traditional tradinbusiness — we are redefining how global companies succeed in the world’s largest consumer market
Far beyond traditional tradinbusiness — we are redefining how global companies succeed in the world’s largest consumer market
We operate across all major consumer and industrial product categories—supporting everything from premium brands to high-volume daily necessities.
Our experience spans food and beverage, household goods, cosmetics, medical and industrial equipment, pet products, urban environmental and water treatment solutions, & traditional Chinese products
—allowing us to execute reliably across diverse retail and regulatory environments.
We take operational leadership where China market expertise is critical—allowing manufacturers and retailers to focus on product, brand, and growth.
Through our self-owned operating companies, we lead sourcing and OEM/ODM development, compliance and registration, import and logistics, distribution and channel development, marketing localization, and ongoing operations
—all under one accountable structure.
CUVE Group acts as the operational leader behind successful China market execution.
We lead execute with speed and accountability.
We are a fully-integrated trading company with modern business elements to ensure success
— we operate China markets so our partners can focus on what they do best.
CUVE Group is the trusted operating partner for global manufacturers entering or scaling in China; retail groups, corporates, manufacturers.
We operate at the intersection of global manufacturing and China retail
— ensuring products move efficiently from factory to end-customer, and succeed once they are there.
Full China market coverage across offline retail, online and cross-border e-commerce, B2B and corporate channels, government channels, medical distribution, direct-to-consumer sales, including official trade platforms.
—supported by strong distribution networks and decades of business resources.
